India – a fast-growing market with huge potential
India is the seventh-largest country in the world by land area and one of the most ancient civilisations. Today India has the sixth largest GDP globally with a 6 to 8 % GDP growth rate. Ewellix is since 2020 present in this fast-growing market with huge potential.
Last year was a start-up year with focus on finding the right premises for an office, setting up the IT systems and employing people. Ewellix India now has five employees and will have seven employees in a few months’ time.
- Going forward, the main focus is on new customer acquisition and of course to grow and meet the very ambitious long-term sales target, says Ajit Patil, Managing Director at Ewellix India.
The main market segments for Ewellix in India are Medical and Mobile machinery. The big global companies specializing in imaging and surgical equipment are present in India and Philips and GE have localised their global research centres here.
India is also a big market for the Mobile machinery segment where industry leading companies such as CNH and John Deere have their global R&D centres. The automotive industry and industrial automation in warehouses and pharmaceutical companies, where robots and/or cobots are fitted with Ewellix LIFTKITS and SLIDEKITS, are also market segments with potential.
Technical support and customer training
Ewellix India does technical support for their own customers, but also handles the support for customers in South East Asia, a practical arrangement being in a nearby time zone and already having the daily support calls with customers.
- We have a limited presence in South-East Asia in general. Building this capability in India with technical support for the region will improve our presence and response time in South-East Asia, says Martin Dahlgren, Head of Europe & Export Markets.
Ewellix India has already arranged a number of customer training sessions, for end-user customers and of course for the Ewellix distributors. These trainings are key to increase the awareness of Ewellix products and to ensure product understanding.
- One big challenge is moving from the well-known SKF to the more unknown Ewellix in a market of 1.36 billion people and manage to spread product knowledge and build awareness of the Ewellix brand, says Martin Dahlgren.